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nqHQ{vg DW6C!%e==/ky_mxfKlnG(f Our students become the members of one of the strongest alumni networks of the world The Trojan Network. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. 102 0 obj
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A Personalized and Global-Focused Curriculum. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. Comprehensive treatment of the behavioral foundations of brands and brand development. hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. Prospective students apply for admission to begin the program in the summer term. learning, and the use of big data in marketing analytics. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. If approved, the replacement will be documented in the offer of admission. Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo About this course. International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. cJdk
VHe0V;WVi Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. If you're curious about how data informs . Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . endstream
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Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. %
Graded CR/NC. Work with R&D organization to design a new product or technology. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. 2 0 obj
BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. Supervised on-the-job business experience in the field of marketing. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. endstream
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Log in to web registration. Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; Your session has ended. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . Let us know by taking a short survey. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. endstream
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Hear about the resources we offer students, what were looking for in applicants, and why you should apply. Exposure and Mentorship From Experts in the Marketing Field. Looks like that page is missing. Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. 2 0 obj
Students are required to take 30 units to graduate. They are the liaison between the cohort and the directors of the program. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. Provides experience in a student managed product team. ?=~B,7~?B_ MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. , etc. <>
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472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. Open to Marshall Ph.D. students only. Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. Graded CR/NC. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Javascript is currently not supported, or is disabled by this browser. The Master of Science in Marketing Program begins in late May each year. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>>
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Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. - Passion for marketing and desire to exceed and excel. ` pPh=\kv)YL Vf`Ar \4
The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. Seminar. Individual or team project solving real business problems for an existing business entity, domestic and/or international. Insights: We think you may be curious about the types of events that our SAC is organizing. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). 59 0 obj
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This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. stream
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