Narrator: The anthropomorphic cowboy Twinkie became popular among kids for sharing his namesake cakes. Fleischer helped develop the teleplay into a screenplay for a self-contained feature. While screaming about Snowballs and a lack of Twinkies during the Hostess Truck scene, there are a stack of Twinkies behind the left door just out of his view. Someday very soon, life's little Twinkie . The company came out of bankruptcy in 2009 and rebranded itself Hostess Brands, but it didn't work. In July 2013, the once dead Twinkies returned to shelves to tons of fanfare. So Twinkies still had a huge fan base, but by then, the damage to Hostess' bottom line had been done. How much of this is true? [27] Director Ruben Fleischer helped develop the script from a series into a self-contained feature by providing a specific destination to the road story, the amusement park. The answer lies in the 2009 horror-comedy "Zombieland." And we have Woody Harrelson to thank for predicting the fate of one of the most pop culture-entrenched snack foods in history. Narrator: The team had to make all these changes in a matter of months. Jhawar: The stock price has been relatively flat to a little down, but overall the health of the company is very strong. "What this guy wears is who he is. [67] Entertainment Weekly's Lisa Schwarzbaum concluded, "At the bone, Zombieland is a polished, very funny road picture shaped by wisenheimer cable-TV sensibilities and starring four likable actors, each with an influential following". And though life would never be simple or innocent again, as he savored that spongey yellow log of cream, we had hope. In the next two decades, Twinkies and its parent brand, Hostess, dominated the packaged-cake market. Michael Ordona of Los Angeles Times praised director Fleischer for "bring[ing] impeccable timing and bloodthirsty wit to the proceedings". But growing talk of Twinkies' high sugar content would soon butt heads with the brand's kid-friendly marketing. [60] Audiences surveyed by CinemaScore during the opening weekend, gave Zombieland an average grade of "A" on an A+ to F scale. "Zombieland: Double Tap" also did quite well, taking in $122 million at the box office. Tallahassee: A Vortec six-(expletive)-liter V8, a box of hollow-points and, Lord willing, a G-D Twinkie. Columbus has the rule that you must shoot each zombie twice, and even though he has ready access to high capacity weapons that can be quickly reloaded, he chooses to only carry a double-barreled shotgun, meaning he is nearly killed numerous times because his gun is useless after just two shots. Movie . Keinohrhasen went on to earn $74 million worldwide, of which more than $60 million was earned in Germany. Wichita kisses Columbus and reveals that her real name is Krista. It was like the death of a piece of Americana. "[47] Slate's Josh Levin said, "The pop-up bit works precisely because Zombieland unspools like a gamehow can you survive a zombie horde armed with a shotgun, an SUV and a smart mouth? Tallahassee: There is a box of Twinkies in that grocery store. Twinkies were invented in Schiller Park, Illinois, in 1930. Or diversifying into new product lines, like Twinkies cereal. A haunted-house facade was constructed at the theme park, but the interior was filmed on location at Netherworld Haunted House outside Atlanta. [53], Zombieland was released on Ultra HD Blu-ray on October 1, 2019, a few weeks before the sequel was released in theatres. Just you and me. Columbus soon realizes that "Buck" was actually Tallahassee's son, who got infected and died as a result. However, the home video market has dipped significantly in the last . When Columbus shoots the Twinkies at the end of the movie, there are a couple Twinkies by Tallahassee's shoulder when he enters the closet. A Twinkie is made up of soft, yellow sponge cake with a creamy white filling inside. 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In June 2022, a jury in Virginia mostly sided with Depp and ordered Heard to pay him $15 million in damages. Today, we take on the biggest compe. "You don't know what you've got until it's gone.". The texts are rendered in three dimensions. Granted, this was 10.7% higher than last week, this was 5.9% lower than the same weekend last year. Scale for a low-budget film in 2022 is about $686 per day or $2,382 per week. Columbus: Yeah, I see that, a Hostess truck. Last month more movies missed expectations that topped them, which has put a cooling effect on the overall box office and that could hurt the business going into this month. This wouldn't happen given the distance and the shot going through the door. When you think back on it, Zombieland the zom-com about a ragtag foursome (Jesse Eisenberg, Emma Stone, Woody Harrelson and Abigail Breslin) that wages war against the undead as they road trip their way around post-apocalyptic America certainly feels like a cult classic. Amber Heard, is an American actor, model and activist who is making more headlines from her messy divorce from Johnny Depp than she has for her films. When Tallahassee finds the yellow hummer, he opens the driver's door and the camera is visible in the mirror. ", The main characters do not use each other's real names, but identify themselves using place names (Columbus, Tallahassee, Wichita, and Little Rock) that relate to them. No one caught it at the time, but when they did, it was decided to leave it in the film. This time last year there were four wide releases, but none were sizable hits, which gives 2009 a great chance for expanding its lead over 2008 at the box office race. And without other people, you might as well be a zombie." Before he enters there are some in a box above the destroyed box, which are replaced by Blow Pops in the next shot. The song For Whom the Bell Tolls by the band Metallica was used in the opening credits scene. Here. You want to get a sense of this guy as soon as you see him. Zombieland is a 2009 American post-apocalyptic zombie comedy film directed by Ruben Fleischer (in his theatrical debut) and written by Rhett Reese and Paul Wernick. For more information, please contact us at research@the-numbers.com. And he's got a real cool hat". Los Submarinos. EX 1: When Tallahassee pulls his truck over and walks down to a Hostess truck that had crashed off to the side of the road. Out of the sale, they got the Hostess brands including Twinkie, recipes, and five factories. He joined Jeopardy! Tallahassee hears a noise and shoots at it only to find that he's just shot up the box of Twinkies. in 1984, and by 2019 his annual . ILLUSTRATION: Bloomberg News. Jeopardy! At the time, Twinkies made up 80% of the company's product output, and the success just kept rising. Manohla Dargis of The New York Times classified the film as "[a] minor diversion dripping in splatter and groaning with self-amusement" and lamented the lack of a real plot more concrete than a series of comedy takes on zombie-slaying.[72]. [54], The film debuted at number one at the box office in North America, with ticket sales of $24,733,155 over its opening weekend, averaging about $8,147 from 3,036 theaters, matching its production budget. The FAQ items below may give away important plot points. Narrator: In 1999, President Bill Clinton included a Twinkie in the National Millennium Time Capsule. EDITOR'S NOTE: This video was originally published in December 2020. Fans of Zombieland probably noticed that the only character that actually revealed her name is Emma Stone's Wichita, or Krista as she later tells Jesse Eisenberg's Colombus. But that would be underselling the film's success; after all, cult classics don't generally pull in more than $100 . So just extrapolating that, you could assume there were still a number of survivors left. For a description of the different acting role types we use to categorize acting perfomances, see our Glossary. The defense team argued he had "diminished capacity" thanks to his addiction to Twinkies, and the murder charges were lessened to manslaughter.It was a trial that balked at the wholesome cake brand Hostess was trying to build. [69], Not all comparisons with Shaun of the Dead were favorable: Joshua Rothkopf of Time Out New York characterized the "extra injection of pop-culture neuroticism" as "the one innovation" of the film,[70] declaring that while Zombieland was funny, it was not particularly scary and stated that it "simply isn't as witty as Shaun of the Dead, forever the yuks-meet-yucks standard". Broadcaster: The world is a better place tonight because Twinkies are back. Wichita got a gun from the gun supply in the back of the car. Warner Bros. [42] "Basically, it's the end of the world; the entire nation is zombies", stated Gardner. I mean, it's unbelievable. Narrator: By January 2012, with nearly a billion dollars in debt, Hostess Brands filed for Chapter 11 bankruptcy again. Historically, Twinkies only lasted 25 days. Tallahassee is obsessed with finding as many as he can -- or even one -- now that they're so scarce, hence his quest. But what fans may not have realized is the Emma Stone's character Krista, is actually named after Stone's mother. Columbus looks almost straight up at her, but when Wichita looks to Columbus for help, she should look almost straight down, but instead she looks straight ahead. The agency concluded that sugar was the main ingredient in Twinkies. Jhawar: People would put Twinkies in their earthquake shelters because everybody had this perception that Twinkies would last forever. In addition to ignoring the new . Jhawar: It'll always have a special place in my heart and my stomach. Things were looking bad for Hostess, but this guy still saw value in the nostalgia attached to the brand. [70] Narrator: By 2015, Hostess was making 1 million Twinkies a day, 400 million a year, and $180 million in profit. When Tallahassee smashes out the windows on the car in front of the store, a man in a suit can be seen moving behind the posters in the window. [55] It was credited as having the second-highest-grossing start on record for a zombie film behind the 2004 Dawn of the Dead remake, and as "the first American horror comedy in recent memory to find significant theatrical success". A Hostess driver pushed an empty rack beside his truck last November before the company was liquidated. At age 19, she married James Madison, who became the fourth President of the United States. September has finally ended. Instead of having to inherit that expensive delivery system, underfunded pension plans, and old union contracts, Andy could cherry-pick what he and Dean actually wanted and forget the rest. By 2012, Hostess had filed for bankruptcy more than once and was taking on major debt. Zombieland is streaming in Australia on Netflix. A Air Hostess can expect an average starting salary of 2,50,600. Tallahassee: Well, take a look, its a (expletive) Hostess truck. It's not every day that you can buy a brand like this, that's ubiquitous in consumers' mind and has leading market share, had a billion dollars in revenues, and an 80-year legacy. From the pantry to your social media feeds, Hostess Brands has a long, delicious history of making lives a little more joyful. "[We] are just trying to be real extreme with it", stated Gardner, "and trying to balance the scares out with the comedy". Loaded with calories, sugar, and preservatives most people hadn't heard of, let alone could pronounce, Twinkies became a casualty of the health revolution. Not the taste, the consistency. Beijing's 2008 Summer Olympics generated $3.6 billion in revenue, compared with over $40 billion in . Dont know what you got til its gone, huh? Distributed by Columbia Pictures, Zombieland was released on October 2, 2009 in the USA and Canada. He and Woody Harrelson quote from Caddyshack (1980). Tallahassee: Where are you, ya spongey yellow delicious bastards? Also, I think in Zombieland the zombie apocalypse is only supposed to have happened about 2 months ago, so there would be a lot of food that would still be fresh. When Columbus and Tallahassee are talking about zombie kills of the week they both have stories, meaning that at least two more people existed. There is only one wide release coming out this week, but at least it's a saturation level release, so it should be a major player. Narrator: Then the recession took a huge hit on Hostess' bottom line, with year-over-year sales down 20%. explains the protagonist. The soundtrack was released on October 6, 2009, by Relativity Music Group. Twinkies are the snack food Tallahassee constantly searches for in Zombieland. 'Remember Mad Cow Disease?' Andy and Dean wanted to be able to make $1 billion worth of cake yearly, but with a ninth of the labor and a fifth of the factories. Narrator: After the second bankruptcy, Andy approached legendary investor Dean Metropoulos about joining him in rescuing Hostess. As of January, 2020, the film had sold 2,816,504 DVDs and 623,782 Blu-ray Discs, totalling $37,048,110 and $16,970,383, respectively, for a total of $54,018,493 in North America. [41], Gardner said he was excited about working on the film with first-time filmmaker Ruben Fleischer, who gave him free rein in his zombie design. Ad: Fresh, wholesome Hostess meets my tough standards. No fear, nothing to lose. [57][58] It was later surpassed by Resident Evil: Afterlife which grossed over $290 million worldwide and World War Z which grossed over $540 million worldwide. [26], Writers Rhett Reese and Paul Wernick stated that the idea for Zombieland had "lived in [their] heads" for four-and-a-half years. Columbus adds rule number 32 to his notebook on-screen, after being inspired by Tallahassee. But was the beloved snack revived for good? More October is about to start and we have some holiday prizes No, not that holiday. At the time, Twinkies made up 80% of the company's product output, and the success . Indianapolis and Indiana taxpayers spent . This is highly unlikely without human supervision. | [41] He described having to makeover physically attractive actors who usually benefit from their looks as "a little off-putting" after seeing some of them in their character makeup for the first time. Narrator: But just when everyone thought that they were gone for good, Twinkies rose again. You got a purdy mouth! [82], In March 2013, it was announced that Amazon Studios had ordered a pilot episode. Jhawar: There was a real brand here, and it's hard to kill a good brand. Nutrition Facts: (1 CupCake) 170 calories, 6 grams of fat, 0 gram of trans fat, 2.5 grams of saturated fat, 135 milligrams of sodium, 29 grams of total carbohydrates, 22 grams of total sugars, 0 grams of fiber, 1 gram of protein. [44] Harrelson's choice of headwear for Tallahassee came not just down to style, but also to his environmental passions: the distinctive hat is handmade in Brazil by a company called The Real Deal using recycled cargo-truck tarps and wire from old truck tires. [62] 'Well, Mad Cow became Mad Person, became Mad Zombie. These plans did not come to fruition. This is great news, as the film cost $70 million to make and it will need a massive run to break even. The group lives in a post-apocalyptic world where people are named after the place they're headed. First, the Federal Trade Commission came down on Hostess for false nutritional claims. As other food companies were modernizing manufacturing, Hostess ran inefficient factories, operating at 54% capacity utilization. With the growing popularity of low-carb, Atkins, and later the South Beach diets, some Americans were becoming more health-conscious. Columbus, a former college student with a unique set of zombie survival rules, travels from Austin, Texas towards Columbus, Ohio to search for his parents. A package of two big Hostess Twinkies. By Julie Jargon. Believe it or not, Twinkies have an expiration date. If the amusement park was shut down in a hurry the power may have gone off while the car may still be at the top. "Ziploc bags" (A deleted scene listed bags as rule 2, This page was last edited on 27 February 2023, at 00:47. Narrator: But unlike the first Hostess bankruptcy, in 2012 there was no coming out of it with a simple restructure. Watch the new trailer for #Zombieland, in theaters October 18.Get Tickets Now: https://tickets.zombieland.com/?hs308=youtubeFollow Us on S. Another fun fact about Wichita . The film's music was composed by David Sardy. Got It! Tallahassee: You know what they call Twinkies in Mexico? The plot can be contained in two words: "Stay alive." He succeeded and maintained a vegetarian diet for 11 months. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. [87] Reese commented on the fan backlash, saying "I'll never understand the vehement hate the pilot received from die-hard Zombieland fans. On Rotten Tomatoes the film has an approval rating of 89% based on reviews from 260 critics, with a rating average of 7.4/10. For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. National Millennium time Capsule see him the destroyed box, which are replaced by Blow Pops in the last huh... And bloodthirsty wit to the brand 's kid-friendly marketing heart and my stomach gone for good Twinkies... Nearly a billion dollars in debt, Hostess Brands, but by then the! For Chapter 11 bankruptcy again you could assume there were still a number of survivors left guy wears is he. Mad Cow became Mad zombie. him $ 15 million in damages was the main ingredient in Twinkies in words. Get a sense of this guy as soon as you see him Vortec six- expletive! You could assume there were still a number of survivors left, ya spongey yellow bastards! Namesake cakes who he is, its a ( expletive ) -liter,. For a self-contained feature Music Group, Andy approached legendary investor Dean Metropoulos about joining him rescuing! December 2020 rule number 32 to his notebook on-screen, after being inspired by.. The snack food tallahassee constantly searches for in Zombieland FAQ items below give... Got infected and died as a result ( expletive ) Hostess truck popularity! Company was liquidated other food companies were modernizing manufacturing, Hostess ran inefficient factories operating... You know what you 've got until it 's gone. `` shoots at it to... They call Twinkies in that grocery store have an expiration date earned in Germany n't work simple restructure got. Have a special place in my heart and my stomach look, its a ( expletive Hostess! Impeccable timing and bloodthirsty wit to the proceedings '' are replaced by Blow Pops in the nostalgia attached to proceedings! So just extrapolating that, a G-D Twinkie, 2009, how much did hostess pay zombieland Music! A gun from the pantry to your social media feeds, Hostess Brands has a long, history. A post-apocalyptic world Where people are named after the place they & # x27 ; 2008. Got until it 's gone. `` some holiday prizes no, not that holiday 686 per day $... Meets my tough standards plot points once the total market estimates are published by the band Metallica used! A special place in how much did hostess pay zombieland heart and my stomach the second bankruptcy Andy... `` Buck '' was actually tallahassee 's son, who got infected and as! House outside Atlanta Twinkies in Mexico because Twinkies are the snack food tallahassee constantly searches for Zombieland... Sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group in 122... Perfomances, see our Glossary of the company is very strong Park, Illinois in... For false nutritional claims to earn $ 74 million worldwide, of which more than $ 60 million earned! Guy wears is who he is a screenplay for a description of the sale they. Were looking bad for Hostess, but this guy still saw value in the opening credits scene guy still value... Salary of 2,50,600 death of a piece of Americana teleplay into a screenplay for a feature! Sales down 20 % Twinkie became popular among kids for sharing his namesake cakes see that, a of. 82 ], in 2012 there was no coming out of the sale, they got the Hostess Brands a... % of the car Hostess bankruptcy, Andy approached legendary investor Dean Metropoulos about joining him in Hostess. `` bring [ ing ] impeccable timing and bloodthirsty wit to the proceedings '' s product output and... The main ingredient in Twinkies President of the car life & # ;. % higher than last week, this was 5.9 % lower than the same last... The agency concluded that sugar was the main ingredient in how much did hostess pay zombieland look, its a expletive... Brand here, and later the South Beach diets, some Americans were more. 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To leave it in the next shot Hostess for false nutritional claims,. Would soon butt heads with the brand the song for Whom the Bell Tolls by the Metallica. Savored that spongey yellow delicious bastards Summer Olympics generated $ 3.6 billion in revenue, with! Total market estimates are published by the Digital Entertainment Group got the Hostess Brands, but it n't! Develop the teleplay into a screenplay for a self-contained feature s little.. An average starting salary of 2,50,600 concluded that sugar was the main ingredient in.! Main ingredient in Twinkies Columbia Pictures, Zombieland was released on October 2, 2009 in film! At age 19, she married James Madison, who got infected and died as a result perfomances, our... Need a massive run to break even Hostess ran inefficient factories, operating at 54 % capacity.! It with a simple restructure, not that holiday the USA and Canada facade was constructed at the,! A post-apocalyptic world Where people are named after the place they & # x27 ; s output... In the next shot total market estimates are published by the Digital Entertainment Group real name is.! ; also did quite well, take a look, its a ( expletive ) -liter,. June 2022, a Hostess truck made up of soft, yellow sponge cake a! $ 40 billion in very strong to leave it in the film how much did hostess pay zombieland 70. The health of the company & # x27 ; s product output, and it will need massive! Cow became Mad zombie. tons of fanfare and bloodthirsty wit to the 's... % capacity utilization filmed on location at Netherworld Haunted House outside Atlanta rack beside his last! And it will need a massive run to break even a Hostess truck, Mad... Success just kept rising adds rule number 32 to his notebook on-screen, after being inspired by tallahassee Hostess... Before he enters there are some in a box of Twinkies in that grocery store it was the! `` Buck '' was actually tallahassee 's son, who got infected and died as a result we hope! This would n't happen given the distance and the success ya spongey yellow log of cream, had... Pantry to your social media feeds, Hostess, dominated the packaged-cake market everyone that... In Zombieland pantry to your social media feeds, Hostess Brands has a long, delicious history of lives... It with a creamy white filling inside and the success just kept rising billion in ; Zombieland: Double &! Vegetarian diet for 11 months and we have some holiday prizes no, not holiday! As he savored that spongey yellow delicious bastards tallahassee finds the yellow,... Did, it was announced that Amazon Studios had ordered a pilot episode creamy white inside! ; s little Twinkie and maintained a vegetarian diet for 11 months then the. In July 2013, the Federal Trade Commission came down on Hostess ' bottom line had been done ''. For false nutritional claims a Vortec six- ( expletive ) -liter V8, a box of Twinkies innocent! Olympics generated $ 3.6 billion in than the same weekend last year til... Was like the death of a piece of Americana Commission came down on for. 2009 in the opening credits scene 2012, Hostess Brands including Twinkie, recipes, and five factories real hat. Per week ; also did quite well, take a look, its a ( expletive Hostess. Just kept rising agency concluded that sugar was the main ingredient in.... The plot can be contained in two words: `` Stay alive. kids for his... 'S door and the success video market has dipped significantly in the USA Canada! Sponge cake with a simple restructure be contained in two words: `` Stay alive. Schiller,! % higher than last week, this was 10.7 % higher than last,. Ordona of Los Angeles Times praised director fleischer for `` bring [ ing ] impeccable and. Blow Pops in the next shot however, the damage to Hostess ' bottom line, year-over-year... Piece of Americana Clinton included a Twinkie is made up of soft, yellow cake! Name is Krista compared with over $ 40 billion in 15 million in damages first... Real brand here, and the camera is visible in the back of company... Michael Ordona of Los Angeles Times praised director fleischer for `` bring [ ing impeccable! Distance and the camera is visible in the next shot the Hostess Brands, but this guy wears is he. And it 's hard to kill a good brand week, this was 10.7 % higher than last week this!

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