to persons with disabilities including users of screen reader technology. Its called HYDRO_BOT and comes on a jacket that costs more than Manhattan rent. Why: If techwear is all about utility, a brand named after the coordinates of an island named after its weather is the genre at its peak. He also wore a J1A. Mix through the lens of the Hong Kong metropolis, and youve got Nilmance. Outerwear starts around $400 per piece with seasonal standouts hitting right four digits. Somewhere, a grizzled antihero guns down his last synth. As an outdoors brand, it designs technical apparel meant for its hometown of Jackson Hole. A test pilot? A good pair of board shorts make it easier to stop for a quick dip on a road trip or summer surf trip. Today, the brands $2000 coveralls are more likely to be found on a chairlift in Aspen than the medal stand. Why:Haglfs is a Swedish outdoor equipment supplier withmore than a centuryof innovation behind it, providing the Arctic Circle with durable, dependable tech apparel since the days when waterproof meant animal fats. That alone is impressive, but thats not whyit'sa brand worth knowing. Does the Columbia revival have staying power? Over 140 years after its founding, Helly is still producing gear built for frozen waves whether they be ski-hill moguls, Americas Cup yacht runs, or street-style scenes the world over. Travis Underwood and Lisa Cramton's Chopwood Mercantile is tucked away in the quaint town of Crested Butte, Colorado. With the recent addition of Poutnik, a lifestyle line co-designed with Errolson Hugh, Tilak is rapidly becoming techwears worst kept secret. Give up the third degree of waterproofing to not use plastic membranes? And that's not even counting the Chinese extreme outdoor gear label that powersthe world's most populous country's Arctic research. These Are Not Your Grandpa's Sweater Vests, True Religion Retakes Its Seat at the Table, MSCHF: Everything You Ever Wanted To Know About The Art Collective, For Kendall Jenner, Hot Pilates Is Safe Sneaker Space, It's About Time the Zoom Vomero 5 Got Colorful, the occasional immersive look at its biggest sportswear label, including at least one in Patagonia itself, expand beyonditstraditional breathable waterproof membranes, famous Bagaboo jacket in its OG 1986 colorway. In 1994, founder Jeremy Moonmet a merino sheep farmer who told him about the technical properties of the animal's wool. Why: With the rise of techwear comes the rise in techwear brands. The Beta: As the name implies, Sea to Summit designs gear for a wide range of outdoor activities, from backcountry watersports to hiking. Outdoor Prolink makes finding sweet gear from great companies quick and efficient. It's no matter that the brand makes boots for mountainsrather than the pitch; if adidas can celebrate Germany, Icelands own sportswear name can do the same. Mission differentiates through its open embrace of the unconventional. A Nilmance garment is a drapey, fashion-forward statement piece with tech fabric as a backdrop. Its air-permeable design makes it perfect for everything from spring trail runs to winter ski runs or, in Iceland, a blistering 10-degree summer day. Currently, the catalog of outdoor brands is endless, and they can sometimes seem indistinguishable from one another. Were excited to see whats next for this burgeoning powerhouse. His clothing and gear are favorites among outdoors enthusiasts, including Travis Welch, an alumni trips coordinator at NOLS, a global wilderness school. What makes Aztech special is its commitment to versatility. Stylish, functional, high-tech gear makes Mammut a Swiss nameplate worth banking on. Unlike the other guys, we truly verify every user to make sure they are not only who they say they are, but have something to offer the market. Discover & Shop what's next with our brand new App, *If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you I have a beloved smoke-stained anorak that I've worn for hundreds of winter expedition days in the Boundary Waters. His top pick for Nordic skiing as well as casual wear is the Hansen Merino Wool Hoodie. At 18.7 ounces, this lightweight pad is a smart way to add much-needed comfort to your camping trip. This singularity of purpose (alongside some brilliant products, of course) has made Patagonia one of the most well-known brands in all of techwear. Now, they are still my go-to on hand-cycle bike packing trips and backcountry hut trips.. You can object to the use of your e-mail Favorite Equipment: 2400 Windrider Backpack. But to describe it by its reach is to miss the point. Price Point: $95. Moncler Grenoble takes the sophistication of the runway to alpine ski equipment. Favorite Equipment: Pinnacle Camper Cookset. Its something a little bit deeper. Cond Nast Traveler does not provide medical advice, diagnosis, or treatment. Ranging from small pouches and backpacks to fully fledged masterpiece coats and jackets, the Japanese clothing brand And Wander presents one of the most viable ways to incorporate seriously technical pieces into your everyday wardrobe and that says so much about the brand as a whole. It's rechargeable and lasts for days, so you're able to use it on a multi-day backcountry trip, she says. That said. A post shared by Houdini Sportswear (@houdinisportswear). The gear is bulletproof, Outward Bound Instructor Brian Minor says. with a touch of stylistic finesse. TheSnaefell jacket is an all-season layer cut from Polartec NeoShell, a high-tech waterproof fabric builtfor breathability. Curious About J.Crews Viral Giant-Fit Chinos? Why: Though adidas might not be commonly known as an outdoor brand it has quickly changed that narrative with its Terrex collection that has been providing outdoor gear since 2011. adidas implements durable materials like nylon ripstop that provides a wind and water-repellent finish and treaded Continental rubber outsoles that can easily navigate through unpleasant terrains. The Beta: After bagging a few strenuous peaks, youll come to appreciate the importance of lightweight gear. Outdoor professionals blaze trail for new technologies and provide critical feedback for emerging trends. of its Website, www.highsnobiety.com. Some of thebrand'sless technical gear is pretty decent, too. The deal is expected to close in March, and once it's completed, Dick's will run Moosejaw under its Public Lands . Navigating Goliath brands like Nike can be a challenge, particularly when you're looking for a product that will pull its own weight in the great outdoors. While most Mammut apparel is designed around snow sports, the brands new Delta X collection might be its first step toward a place in tech fashion proper. Everything is made in the U.S. from domestically sourced materials, and the brands lifetime warranty illustrates its dedication to producing quality goods. Inside you'll find a 1 oz coconut-scented SPF 30 sunscreen lotion, a 1 oz bottle of soothing aloe vera gel, a natural beeswax lip moisturizer with SPF 15 sunscreen, and a . A Moncler jacket and a Saint Laurent moto are literally and figuratively cut from a different cloth. It was created as a hard-goods company that has evolved [into] the leading outerwear brand for anyone wanting to be in the wild, he says. My Luzon has been on five continents with me.. Why: RedFox is an outdoor equipment brand from St. Petersburg, andwhat Toread is to China, RedFox is to the worlds largest country: a massive, all-hands-served tech apparel machine outfitting areported half of all Russians. (Though if you aren't ready to buy your own, you can always test gear out and rent first.). It doesnt need to be this way. Hidden pockets and weatherproofing tech make sure those lines need not twist. To make good on that promise, we continuously iterate on our proprietary application review process with input from our brands and industry relationships.To begin with, our membership specialists systematically and rigorously vet every application. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase. Outdoor Retailers. Fabrics are waterproof and stretchy as you transition from work to play, and styles are adaptable functioning from the peaks to pavement. While beingfamous for its footwear, the brand really started to get our attention with its Hydo Moc model. Scent: A sweet mix of fruit and leather. In fewer words, Fjllrven prioritizes sustainability in a way that only a Scandinavian brand can: through warm, charming designs meant to fit life as it is. Other outdoor apparel like its lightweight down cap are water and wind-resistant, and offer a different take on outerwear. Why: Jack Wolfskin is to ACRONYM what Audi is to Porsche. Its cut from GORE-TEX Pro (check), is waterproof to the zippers (check), has a removable inner snow skirt (check), andis made by Tilak (Czech). Outliers first pants were Schoeller materials. Perhaps the purest representation of Norrnas design philosophy istherecon/tamok Co-Lab Jacket. Without the proper clothing, boots, backpacks, tents, and sleeping pads, you and your grand escape simply cannot thrive. Why: When it comes to accessories that can do it all Japan-based Porter-Yoshida & Co. is the cream of the crop. Company. In 2008, the founders attended a conference that shed light on the jarring fact that half the planet lives in energy poverty, lacking safe and reliable ways to cook, charge, and light their lives. They refocused their strategy to cut fuel consumption and reduce toxic emissions. The brand (founded in 1938) is symbolized by its chairwoman, the harder-than-iron "Ma Gert." The Beta: The name references founder Ron Greggs dedication to perfecting products through diligent R&D. The same cant be said for most others. Outdoorly brings together outdoor professionals with the brands they love. KONUNDRUM represents a new guard of outerwear labels that are pushing the possibilities both technically and visually. Some brands play up their extreme credentials to sell parkas at department stores. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. For Chris Burkard, an explorer, photographer, and author, it's often the brands that focus on making the best productnot focusing on a specific sportthat truly shine through. Black Diamond, the offshoot brand started by Patagonia founder Yvon Chouinard, fits the bill. Columbia's commercials sum up the brand in just two words: "Tested Tough.". Thanks to models such as itsMoab hiking boot, which the brand estimates to have sold over 28 million pairs of, it has remained at the forefront ofoutdoor active footwear while also offering clothing and accessories geared towards outdoor exploration. Why: China is one of the worlds biggest technical apparel markets, butoutside of AliExpress brands or the occasional immersive look at its biggest sportswear label, the country might as well be walled off. Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability Danner. A preferred brand among thru-hikers looking to save weight, gear is designed and manufactured in a repurposed textile mill with Dyneema, a fiber featuring tensile strength thats 15 times stronger than steel. Why: Alchemy Equipment is techwears best kept secret. The Denali, a zip-front Polartec fleece, is the precursor to the sherpa. Whiskey connoisseur? But what really sets KONUNDRUM apart from the crowd is its modular approach to outerwear. Why:The release ofACRONYM'sdebut KIT-001 in 2002, featuringa jacket, bag, soundtrack, concept art, and more,wasarguably the inception of what we call techwear.. No bones about it: this is gear designed for conquest. Why: Montagne is Argentinas foremost maker and seller of technical gear. Based in the mountainsofthe Czech Republic's northeast, Tilak is an outdoor brand specialized in high-performance GORE-TEX jackets. There are the ubiquitous giantsPatagonia, Columbia, Marmot, The North Facebut if you're keen to add a few more to your roster, continue ahead for 12 lesser-known outfitters recommended by the people who know the space best: adventure photographers, explorers, professional surfers, and more. For Hike Clerb founder and executive director Evelynn Escobar-Thomas, Nike's outdoors-centric ACG (All Conditions Gear) line delivers on its promise. The limits are still set on fire,and the fire is powered by your clothing budget. As a young brand, itll be interesting to watch how Aztech grows. Why: Aztech Mountain is a performance sportswear brand based in Aspen, CO. Like Bogner and Kjus, it has a) fancy fabrics and b) modern tech at c) eye-watering prices. Make no mistake, Moncler is a luxury brand before anything else. Fjllrven makes technical apparel that, by design, wont perform as well as say, something from The North Face. A post shared by Canada Goose (@canadagoose). Some of our favorite packs are one-of-a-kind models made from unique reusable fabrics that cant be replicated. 2021 was quite the year to start a new small business. Nota bene: If you buy through the links in this article, we may earn a small share of the profits. For anyone dipping their toes into outdoor adventure, here's one crucial piece of advice: gear is everything. A post shared by PORTER_YOSHIDA & Co. OFFICIAL (@porter_yoshida_co.official). For that reason, we prefer Darn Tough socks for their soft blend of merino wool and nylon which wicks moisture and prevents odor. Riots dialed-in aesthetic has already given the brand some clout within the techwear community, but as impressive asthe clothing is its mid-level price point. While a Swedishlabel makes bold strides toward sustainability, a legend of the French Alps is putting dad shoes on the fashion runway. A classic cotton army sweater is remade in a wool/nylon hybrid as the C7/M1 Army Sweater. The brands most famous piece is the award-winning Hybrid Jacket. Cuts are relaxed. Comfortable Adventures Hemp Send Pants. Why: In the world of modern outdoor clothing brands, it can be hard to separate the real ones from the ones just hitching a ride. Why:Previously known as Arnar Mr Jnsson, RANRA is a label that exists in the grey area between fashion and outdoor gear. Fast forward 19 years and NEMO now offers a diverse collection of outdoor gear, much of which has picked up awards and recognition from the likes of Time, Popular Science, and even an elite group of Navy SEALs. Veilance is for the thinking and the thoughtful; for those who demand more with an inside voice. Find everything you need for outdoor adventures such as camping, hiking, biking, skiing, snowboarding and more. In 2014,the designer founded techwear label Garuda SS to distill those inspirations into clothing that pushes the boundaries of functional fashion. The original Alpha SV Jacket moved the world from baggy, oversized GORE-TEX jackets to todays slim silhouettes. Why: Rudolph Schoeller opened Switzerlands first worsted wool mill in 1868. Energy poverty is at the core of BioLite's mission. The Beta: Some outdoor enthusiasts prefer exploring the backcountry on bare feet, but the rest of us need a pair of durable socks to help tackle the terrain. If you are one of the newly minted outdoor adventurers looking to test the pristine waters of alfresco adventure, the beginners guide to getting outside starts with the right gear. While one could theoretically go climbing in the brands Fast and Light gear, Veilance grabs rack space alongside proper luxury lines everywhere from Barneys to BEAMS. The most effective form of marketing is word-of-mouth recommendations from trusted professionals. After 12 months, each pro is required to upload current documentation to renew their membership. Begun in 2009, this upscale offshoot merges mountaineering tech with classic garment shapes to produce technical menswear. The materials scream Arcteryx. Long before the CNCPTS collabs and Drake features, the brand supplied heavy-duty down gear to some of the worlds iciest crews like the Canadian Rangers, a volunteer Inuit army unit tasked with patrolling Canadas Arctic. (108 reviews) We love North Face! Why:Launched in 1981 bytwo executives for the Rossignol ski company, Clark Matis and John Schweizer, Merrell found its success creating hard-wearing hiking boots. The mesh bag is perfect to fill with all your event swag, plus it offers a generous imprint area. What the brand lacks in heritage, itmakes upin style. The abundance of beautiful land and open skies further speaks to the brands dedication to outdoor pursuits. We asked outdoor enthusiasts for the under-the-radar brands they swear by. As we've mentioned several times, Outdoor Prolink is not a free-for-all discounted gear website. Precisely crafted and prohibitively priced, Norrna designs for obsessive-level quality and maximized performance. The brand's roots can be traced to 1950, when a tiny rural knitworks openedto help locals restart their lives after the destruction ofWorld War II. These days, we want more out of our brands than simple good gear and Cotopaxi fits the bill, Welch says. The funnel-necked Anorak no.8 (think: parka straight from S.T.A.L.K.E.R.) After a turbulent night on the side of Mount Washington due to a poorly-designed bivy (a small, lightweight solo shelter used by mountaineers instead of a tent), founder Cam Brensinger created his first airbeam-supported tent. I wear ACG when I'm hiking, camping, or just running around Los Angeles, she says. Plus, Darn Tough sells each pair with a lifetime guarantee, so you can send yours back, no matter how long youve had them, for a new pair free. 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